Alexander Steele is delighted to announce that we are working exclusively with one of the UK’s leading alcoholic drinks distributors to find a Brand Manager to join their team. This role is responsible for the vision, strategic direction, and operational day-to-day running of a portfolio of brands. Implementation of the strategic plan will grow company profitability, develop agency sales volume, and increase brand notoriety. On Offer: • Up to £50k salary • Wider benefits package Key responsibilities: • Develop and cost-up effective brand plans, balancing creativity with commercialism to deliver on brand vison and aspirations for the UK market. • Establish clear strategic goals and brand volume objectives, which will in turn drive sales results and market penetration for brands. • Create, organise, and implement inspirational and innovative marketing initiatives and activities that will help bring the brand to life, while building brand awareness and equity. • Establish clear, compelling brand positioning and channel strategy, in line with brand owner’s view. • Ensure that channel strategy is aligned to brand strategy. • Analyse wider market data in conjunction with internal statistics to identify exploitable growth opportunities for brands. • Monitor and report on key metrics, i.e. volume and A&P, to make sure that brands are on track to achieve objectives and implement corrective action when necessary. • Develop and implement pertinent and creative communication strategies (embracing advertising, PR, and promotions where appropriate). Ensure that brand message is consistent in all communication while delivering against strategic objectives. • Work with the press and trade KOL to further raise the profile and awareness of Fells and its agencies. • Attend and represent the company at tastings, events, competitions, promotions. • Make a difference - champion and promote brands internally and externally whilst constantly reviewing the way we do business to help bring efficiencies. • Report on the above to brand owners in clear, effective, professional way. • Build and grow effective working relationships with the brand owners. Experience and skills required: • Minimum of 3 years’ experience in brand management. • Minimum of 3 years’ experience with a marketing background, preferably within wine or FMCG or a company responsible for selling luxury brands. • A good working knowledge and experience of the UK drinks sector, both on and off trade. • An ability to identify and exploit consumer insights and translate them into the brand’s strategy and communications. • Recognition that we are an exclusive agency house, so there is a strong requirement to work effectively with the brand owner. For further information on this opportunity, please get in touch with Lewis Miller on lewis.miller@alexandersteele.com

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