Brand Manager

Brand Manager – FMCG

Location: Jeddah, Saudi Arabia
Salary: Up to SAR 27,000 per month + company benefits
Nationality: Saudi Nationals only

Alexander Steele Recruitment is working in partnership with a leading international Food & Beverage business to recruit a Brand Manager for its team in Jeddah.

This is an excellent opportunity for an ambitious FMCG marketer to take ownership of key consumer brands within the Saudi market, working across brand strategy, consumer insight, innovation, communications and commercial performance.

The Role

You will be responsible for developing and executing brand plans that support sustainable growth across the Saudi market. Working cross-functionally with Sales, Finance, Supply Chain, R&D and external agencies, you will help shape brand strategy and translate consumer and market insights into commercially successful initiatives.

Key responsibilities will include:

• Develop and execute annual brand plans and marketing strategies
• Analyse consumer, category and competitor insights to identify growth opportunities
• Manage new product development and innovation projects from concept through to launch
• Lead integrated marketing campaigns across digital, retail, media and consumer activation
• Manage agency relationships and creative development
• Support pricing, forecasting, budgeting and promotional strategy
• Track brand health, market share, sales performance and campaign effectiveness
• Develop go-to-market plans for new products and brand initiatives
• Work closely with Sales and Trade Marketing to ensure strong in-market execution
• Partner with cross-functional teams to deliver brand and commercial objectives

Candidate Requirements

• Saudi National
• Previous experience within Brand Management in FMCG or consumer goods
• Strong understanding of the Saudi consumer and retail environment
• Experience working within a multinational or recognised regional FMCG business is highly desirable
• Proven exposure to consumer insights, market data and brand performance analysis
• Experience supporting or leading innovation and NPD projects
• Strong commercial and analytical capability
• Experience managing budgets, agencies and cross-functional stakeholders
• Fluent English and Arabic
• Ambitious, energetic and comfortable working in a fast-paced environment

This opportunity would suit someone who wants to build a long-term career within brand management and take increasing ownership within a growing international FMCG organisation.