Marketing Manager

Marketing Manager UK & Ireland Alexander Steele is recruiting on behalf of a Global Manufacturer of Food / Bakery / Confectionery ingredients. This client is a world leader in their sector and operates across the full supply chain from the sourcing of raw materials to high quality end products. An exciting opportunity has arisen for a Marketing Manager to join the team and support the realisation of commercial targets by creating marketing strategies & supporting material. Hybrid Working - 1 - 2 x per week in the Office min (Oxfordshire) Expected travel 10-20% within the UK & some European travel. • £45k - £52.5k + Bonus & Benefits What your tasks are: • Create the strategy for the local marketing yearly plan for distribution, chain & artisan customers. • Manages the local Gourmet marketing budget to maximise return on investment. • Set clear objectives and key performance indicators (KPIs) to measure success. • Track and evaluate performance using analytical tools and use insights to optimise marketing plans. • Plan and implement product launches, campaigns & other activations in collaboration with the global & regional marketing teams. • Collaborate with Sales, development chefs, ambassadors, creatives & agencies to create and adapt local sales training & customer communication tools targeted to key distributors and chains to create product demand. • Manage all visual marketing tolls for the brands, including the management of all catalogues, brochures, merchandise and event kits. • Update local sales toolkit with the latest product information, images & other assets. • Develop annual trade marketing plans for key customers including advising on communication channel mix, briefing creative & delivery of all assets. • Manage external agencies & freelancers to deliver campaigns & activations on time within budget. • Collaborate with Global & Regional digital marketing to implement local initiatives. • Organise trade events. • Offer local market insights. What are we looking for: • Degree in Marketing / Economics / Business / Food Engineering or comparable is desired. • 3+ years of relevant working experience at manager level within brand management / or trade marketing. • Relevant experience within FMCG, specifically Food or Beverage manufacturing. • Strong business acumen: ability to translate consumer / customer insights into actionable plans. • Proven experience creating, managing and evaluating successful marketing campaigns end to end. • Confident project management skills. • Experience owning and managing annual marketing budgets and maximising ROI. • Digital marketing experience, including experience with content management systems.