Sales Manager
Pure Malt is a global leader in the manufacturing of malt-based ingredients, offering a wide range of all-natural malt products for diverse market segments, including bakery, confectionery and desserts, brewing, meat-free, alcohol-free, and savoury applications. With a proud industrial heritage dating back over 800 years to approximately 1180, Pure Malt has remained entirely focused on the processing of cereals, combining centuries of expertise with modern manufacturing capabilities.
The United Kingdom, particularly the central regions of Scotland and Northern England, provides an ideal maritime climate for producing high-quality barley. This enables Pure Malt to access the finest raw materials for its products, supporting a commitment to excellence across every stage of production.
Pure Malt required an experienced and enthusiastic Sales Manager to join their team, managing the territory in South America for ingredients sales and distribution. The role was to report directly to their Head of Sales.
The brief was to find the ideal candidate with a proven track record in sales of food ingredients with the ability to manage the 30 existing customers in the region, as well as develop new business.
The Recruitment Brief
Pure Malt sought an experienced and motivated Sales Manager to join their international team, managing the South American territory for ingredients sales and distribution. Reporting directly to the Head of Sales, the role required a professional capable of managing 30 existing customers in the region while developing new business opportunities. The ideal candidate needed a proven track record in food ingredients sales, strong relationship-building skills, and the commercial acumen to grow Pure Malt’s footprint in competitive markets.
Alexander Steele Approach
Our process began with a detailed discussion with Pure Malt’s Deputy Managing Director. The role’s immediate challenges, opportunities, and key requirements were shared with our team. Together, we agreed on the candidate profile, essential skills, and recruitment timeline.
We launched a targeted search across Brazil, Mexico, and Colombia, tailoring our approach to senior professionals within the food and beverage ingredients sector. Candidates were evaluated for their ability to manage existing accounts while identifying and developing new business opportunities.
Through our targeted outreach, we identified a shortlist of six highly qualified candidates. Each candidate had extensive experience within the food and drink industry, including account management, business development, and B2B sales. All shortlisted professionals demonstrated the ability to build long-term relationships with clients and deliver consistent sales growth.
Outcome
The successful candidate brought a chemical engineering background with over a decade of international account management experience in the food ingredients sector. They will be joining Pure Malt in August, bringing both technical expertise and commercial leadership to the South American sales team.
Feedback from both Pure Malt and the appointed candidate has been extremely positive. This placement demonstrates Alexander Steele’s ability to deliver high-calibre international sales talent for specialist food ingredients businesses. We look forward to continuing our partnership with Pure Malt for future recruitment projects as the company expands its global reach.