Trade Marketeer
Mitsubishi Pencil is committed to becoming the world’s leading expressive innovation company, driven by a belief that creativity and individuality should be celebrated. Their philosophy centres on the idea that everyone is unique, and that differences should be embraced as a source of beauty and inspiration. Through innovation, design, and a deep understanding of how people express themselves, they aim to build a future where all colours, ideas, and identities can come together freely.
Alexander Steele Approach
Our work began with a detailed consultation with the hiring manager to understand the scope of the Trade Marketeer role, the challenges within the category, and the key opportunities for growth. Together, we agreed the required calibre of candidate, essential skills, preferred industry background, and outlined a clear timeline and recruitment plan.
We launched a focused search across the local market, targeting experienced Trade Marketing professionals with strong backgrounds in branded consumer goods. Our approach included:
Identifying candidates with B2B trade marketing experience and knowledge of the UK’s major retailers
Assessing candidates’ ability to manage senior stakeholders and lead cross-functional projects
Shortlisting individuals with proven leadership, commercial awareness, and sector experience
Presenting a targeted list of four to six high-quality candidates motivated to join Mitsubishi Pencil
Outcome
The successful candidate was a talented Trade Marketeer with branded food manufacturing experience and a strong track record of delivering campaigns with the UK’s major retailers. Their creativity, commercial thinking, and local proximity to the office made them an ideal cultural and operational fit for Mitsubishi Pencil.
This project demonstrates Alexander Steele’s ability to deliver high-calibre FMCG and consumer goods talent efficiently while aligning candidates with brand culture and business objectives. We look forward to supporting Mitsubishi Pencil with further recruitment projects in the future