Insight Analyst

Insight Analyst Purpose of the Role : Provide analytical support to the insight function. Coordinate and manage data analysis and collection for business performance as well as generating and providing insights beyond reporting. Key Accountabilities and Responsibilities : Marketing Research: Support the primary and secondary market research process, including briefing, tendering, and interpreting the final results for an internal audience Business Insight and marketing analysis: Producing monthly analysis tracking business performance from various data sources including IRI, Kantar, Nielsen GTC and desk research Tracking seasonal performance and creating in depth reviews Creating dashboards and modelling data to communicate insights effectively Use the data to provide recommendations and insights to help shape growth strategy Support in tracking effectiveness of new marketing initiatives including new pos development, instore activity, TV campaigns etc. Competitor Analysis: Tracking competitor activity, including promotions and new product launches Commercial Team Support Working with the marketing functions to provide support and information when required Manage the relationship with the design team including briefing, project management and delivery of materials Project management of key insight initiatives including agency briefings To carry out any other tasks commensurate with this post Hybrid working in place, office in West Yorkshire Up to £38k + bonus + benefits If you are interested in hearing more about it this position, please contact Greg at greg.carroll@alexandersteele.com By applying for this role, you are agreeing to be registered with us in accordance to our T&C’s/Privacy Policy.