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Insight Analyst
Purpose of the Role :
Provide analytical support to the insight function. Coordinate and manage data analysis and collection for business performance as well as generating and providing insights beyond reporting.
Key Accountabilities and Responsibilities :
Marketing Research:
Support the primary and secondary market research process, including briefing, tendering, and
interpreting the final results for an internal audience
Business Insight and marketing analysis:
Producing monthly analysis tracking business performance from various data sources including IRI, Kantar, Nielsen GTC and desk research
Tracking seasonal performance and creating in depth reviews
Creating dashboards and modelling data to communicate insights effectively
Use the data to provide recommendations and insights to help shape growth strategy
Support in tracking effectiveness of new marketing initiatives including new pos development, instore activity, TV campaigns etc.
Competitor Analysis:
Tracking competitor activity, including promotions and new product launches
Commercial Team Support
Working with the marketing functions to provide support and information when required
Manage the relationship with the design team including briefing, project management and delivery of materials
Project management of key insight initiatives including agency briefings
To carry out any other tasks commensurate with this post
Hybrid working in place, office in West Yorkshire
Up to £38k + bonus + benefits
If you are interested in hearing more about it this position, please contact Greg at greg.carroll@alexandersteele.com
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Insight Analyst
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Location:
West Yorkshire
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Sector:
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Job type:
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Salary:
£35000 - £38000
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Job ref:
GC096
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Published:
3 months ago
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Expiry date:
2023-05-28