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Shopper Marketing Manager
Alexander Steele are working in partnership with an extremely successful and exciting branded food business. The business produces big brands sold into major retailers and convenience.
Responsibilities:
• Lead the Sales team with clear prioritisation of Core, seasonal and NPD initiatives, with a clear focus on the point of purchase online and digitally.
• Translate the marketing plans to retailer activation plans
• Manage Trade marketing budget
• Champion the evolution of building instore /online campaigns
• Define and develop ROI process for activation review and present at monthly
• Delivering all account specific trade advertising
• Define Shopper based insight for design principles for POS development
• Deliver trade communications plan, coordinating with our PR agency and Marketing
The successful candidate will:
• Be educated to degree level
• Have an appreciation for the levers to deliver ROI improvements
• Have experience working in trade/sales marketing, preferably within FMCG
• Take personal responsibility for your own development
• Have excellent interpersonal skills
• Have the ability to learn quickly and respond well to changes within a fast-moving business.
What’s on offer:
• £50k to £55k salary.
• 28 days holiday + bank holidays
• Hybrid working on offer
• Pension & Life Assurance
• Bonus scheme
If you are interested in hearing more about it this position, please contact Cat at cat.benson@alexandersteele.com
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Shopper Marketing Manager
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Location:
West Yorkshire
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Sector:
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Job type:
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Salary:
£50000 - £55000
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Job ref:
CB832
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Published:
over 1 year ago
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Expiry date:
2022-11-25