Digtal Marketing Specialist

Digital Marketing Specialist Alexander Steele are working with a successful Food Manufacturing business in Scotland. The business has a range of premium products and household name brands. They are expanding their an arm of their business and they are on the look out for a talented Digital Marketing Specialist. Some of the responsibilities: Develop and execute a clear digital marketing strategy for the brand, with consideration to opportunities and risks, market benchmarks and the wider impact of macro and micro-environmental factors. Deliver agreed marketing KPIs and profit budget. Develop a brand strategy to drive brand awareness and sales first and foremost, with clearly articulated brand guidelines towards consistency, brand voice and content writing, and a secondary approach for showcasing our suppliers. Continual research into competitor activity, market and advertising trends, particularly on competitor products and pricing. Monitor digital traffic and activity. Execute a creative content calendar for marketing campaigns across social media, email, PPC and other platforms. Execute a long-term organic SEO strategy and make continual improvements to the website, particularly in relation to search optimisation and user experience. Build and protect the CRM database of customer information. The role offers excellent career progression in a successful and growing company. The role offers hybrid working - Offices in Central Scotland. £40-50k + bonus + benefits