Marketing Manager

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Marketing Manager

Alexander Steele has partnered with a successful meat producer. The business operate globally, and they supply retail, food service and B2B channels in the UK. Salary is up to £50K plus benefits. You will be responsible for developing and executing comprehensive marketing strategies to promote the brand and enhance the brand image. You will create and implement innovative marketing campaigns, managing online and offline channels, analysing market trends, digital marketing creative direction, budget management and be a key figure in internal departmental communications. Responsibilities will include: Marketing Strategy Planning and Management: - Create and propose promotional campaigns for the year in line with marketing and sales objectives. - Conducting market research to identify trends, customer preferences and competitor activities. Campaign Planning & Execution: - Provide creative direction for digital marketing initiatives with visually appealing and engaging content. - Monitor campaign performance, analyse results and adjust strategies for optimal effectiveness. - AB testing to ensure max reach and engagement over all platform Online Presence Management: - Manage social media platforms while creating engaging content to increase brand awareness. - Ensure SEO and SEM are optimised. Partnership and Collaboration: - Cultivate internal relations with colleagues in the other European sites. - Negotiate and manage promotional partnerships and collaborations to drive customer acquisition and engagement. The Ideal candidate: - Will have proven experience in marketing within hospitality, food, drink or FMCG industry. - Will have experience in implementing a new digital system. - Experience in Google analytics and Google Adverts, digital marketing tools, social media platforms, marketing analytics and budgeting. - Bachelor’s degree in marketing, Business, or a related field; Master's degree is a plus. - Exceptional creativity and innovative thinking, with a keen eye for design and aesthetics. - Excellent communication and interpersonal skills, with the ability to collaborate effectively with all teams. - Demonstrated ability to manage multiple projects and deadlines simultaneously.